Sony faces challenge with new PlayStation

SOURCE : http://technology.inquirer.net/22975/sony-faces-challenge-with-new-playstation

AFP FILE PHOTO

SAN FRANCISCO – When Sony pulls back the curtain on the next-generation PlayStation videogame console, the world will see how much the Japanese consumer electronics titan has been paying attention.

Sony could double-down on hardware to power even more realistic graphics and rich game play than the impressive specifications of PlayStation 3 consoles nearing the end of a life cycle started in 2006.

Or, Sony may step toward a vision outlined by chief executive Kazuo Hirai by introducing an improved console as part of an ecosystem that weaves the company’s film, music, games and electronics together with the trend toward getting home entertainment online.

“Sony needs a living room experience,” Forrester Research analyst James McQuivey said while discussing expectations that a PlayStation 4 will be showcased at an event being hosted by Sony on February 20 in New York City.

“They need more software, not more hardware.”

The PlayStation 3 launched as an engineering triumph complete with Blu-ray high-definition disk player capabilities only to see rival Microsoft score with Xbox 360 consoles for gaming as well as online films, music and more.

“Sony can’t build a company on those few people who are hardcore gamers, so they have to figure out how to bridge to the all-purpose consumer who likes games, which is most of us,” McQuivey said.

“If they emphasize how this is really a television set-top box with your favorite channels and Netflix, it will mean Sony has paid attention.”

Sony has remained mum, but that hasn’t stopped talk of hardware upgrades such as improved graphics and controllers with touchpads, and chatter of Sony announcing its own cable-style service to route film or music content to PlayStation consoles.

Sony needs to adapt to changing lifestyles while not alienating videogame lovers devoted to its hardware.

Low-cost or free games on smartphones or tablet computers are increasing the pressure on videogame companies to deliver experiences worth players’ time and money.

New generation consoles are typically priced in the $400 to $500 range, and blockbuster game titles hit the market at $60 each.

“Sony is under a lot of pressure,” said National Alliance Capital Markets analyst Mike Hickey. “Gamers are desperate for innovation and better games.”

While Sony is tethered to “legacy” hardware, companies such as Apple and Google are driving innovation with tablets, smartphones, and ways to route Internet offerings to television sets, according to Hickey.

While ramping up content and services for PlayStation, Sony also needs to motivate people to upgrade from the current model.

“If Sony wants to win it, they need to show some killer games to get people to go out and spend a lot of money for the core game experience,” Hickey said.

He blamed a dearth of compelling titles as a reason for disappointing sales of Nintendo’s innovative Wii U consoles introduced late last year.

“The Wii U is a case study you can’t ignore,” Hickey said. “Sony at least has to nail it with the games; the core market can drive the mass market.”

Industry tracker NPD Group reported that just shy of $9 billion was spent in the United States last year on purchasing or renting video or computer games.

Another $5.92 billion was spent on game downloads, subscriptions, and play on mobile games or at social networks, according to NPD.

French videogame star Ubisoft reported that sales surged 23 percent overall in the final quarter of last year with hit installments of its “Assassin’s Creed” and “Far Cry” franchises while online revenue leapt 143 percent.

“People are gaming more now than they ever have,” McQuivey said. “More minutes on more devices over more types of games from consoles to mobile phones.”

“Console gaming is going to face challenge because you can pull out your tablet and have some pretty amazing gaming experiences for $1.99 or free with ads,” he added.

Forrester predicts that while US households will turn increasingly to accessing the Internet through videogame consoles and smart televisions, games on smartphones and tables will “negatively impact” the console market.

“Tablets are in every household and the computing power of tablets is going up every year,” Hickey said. “Eventually, the tablet could very well become the console.”

Analyst Michael Pachter of Wedbush Securities expected Sony to remain mum about pricing and specific release date while unveiling the PS4 later this month.

“The new console will clearly be more powerful,” Pachter said. “How they will use that power is unclear.”

Huge gadget show gears up in Vegas

By Peter Svensson
Associated Press

SOURCE: http://technology.inquirer.net/21633/huge-gadget-show-gears-up-in-vegas

This undated publicity image provided by Sony shows an ultra-HD 4K TV set. At the biggest trade show in the Americas, which kicks off next week in Las Vegas, TV makers will be doing their best to convince you that HDTVs are old hat, and should make room for “Ultra HDTV.” (AP Photo/Sony, File)

Think your high-definition TV is hot stuff — as sharp as it gets? At the biggest trade show in the Americas, which kicks off next week in Las Vegas, TV makers will be doing their best to convince you that HDTVs are old hat, and should make room for “Ultra HDTV.”

It’s the latest gambit from an industry struggling with a shift in consumer spending from TVs, PCs and single-purpose devices such as camcorders to small, portable do-it-all gadgets: smartphones and tablets. The Consumer Electronics Association estimates that device shipments to U.S. buyers fell 5 percent in dollar terms last year excluding smartphones and tablets, but rose 6 percent to $207 billion if you include those categories.

The trends suggest that the International CES (formerly the Consumer Electronics Show) is losing its stature as a start-of-the-year showcase for the gadgets that consumers will buy over the next 12 months. It started out as a venue for the TV and stereo industries. Later, PCs joined the party.

But over the last few years, TVs and PCs have declined in importance as portable gadgets have risen and CES hasn’t kept pace. It’s not a major venue for phone and tablet launches, though some new models will likely see the light of day there when the show floor opens on Tuesday. The biggest trendsetter in mobile gadgets industry, Apple Inc., stays away, as it shuns all events it doesn’t organize itself.

Apple rival Microsoft Corp. has also scaled back its patronage of the show. For the first time since 1999, Microsoft’s CEO won’t be delivering the kick-off keynote. Qualcomm Inc. has taken over the podium. It’s an important maker of chips that go into cellphones, but not a household name.

None of this seems to matter much to the industry people who go to the show, which is set to be bigger than ever, at least in terms of floor space.

Gary Shapiro the CEO of the organizing Consumer Electronics Association, expects attendance close to the 156,000 people who turned out last year. That’s pretty much at capacity for Las Vegas, which has about 150,000 hotel rooms. The show doesn’t welcome gawkers: the attendees are executives, purchasing managers, engineers, marketers, journalists and others with connections to the industry.

“We don’t want to be over 160,000,” Shapiro said in an interview. “We do everything we can not to be too crowded.”

Nor do the shifting winds of the technology industry seem to matter much to exhibitors. Though some big names are scaling back or missing, there are many smaller companies clamoring for booth space and a spot in the limelight for a few days. For example, while Apple doesn’t have an official presence at the show, there will be 500 companies displaying Apple accessories in the “iLounge Pavilion.”

Overall, the CEA sold a record 1.9 million square feet of floor space (the equivalent of 33 football fields) for this year’s show.

These are some of the themes that will be in evidence next week:

___ SHARPER TVs

Ultra HDTVs have four times the resolution of HDTVs. While this sounds extreme and unnecessary, you’ve probably already been exposed to projections at this resolution, because it’s used in digital movie theaters. Sony, LG, Westinghouse and others will be at the show with huge flat-panel TVs that bring that experience home, if you have a spare $20,000 or so.

While the sets are eye-catching, they will likely be niche products for years to come, if they ever catch on. They have to be really big — more than 60 inches, measured diagonally — to make the extra resolution really count. Also, there’s no easy way to get movies in UHDTV resolution.

“While there’s going to be a lot of buzz around Ultra HDTV, we really think what’s going to be relevant to consumers at the show is the continued evolution of 3D TVs and Internet-connected TVs,” said Kumu Puri, senior executive with consulting firm Accenture’s Electronics & High-Tech group.

___ BIGGER PHONES

Unlike TVs, new phones are launched throughout the year, so CES isn’t much of a bellwether for phone trends. But this year, reports point to several super-sized smartphones, with screen bigger than five inches diagonally, making their debut at the show. These phones are so big they can be awkward to hold to the ear, but Samsung’s Galaxy Note series has shown that there’s a market for them. Wags call them “phablets” because they’re almost tablet-sized.

___ ACROBATIC PCs

Microsoft launched Windows 8 in October, in an attempt to make the PC work more like a tablet. PC makers obliged, with a slew of machines that blend the boundaries. They have touch screens that twist, fold back or detach from the keyboard. None of these seems to be a standout hit so far, but we can expect more experiments to be revealed at the show.

“All the PC manufacturers recognize that they have to do things differently,” Accenture’s Puri said.

___ ATTENTIVE COMPUTING

CES has been a showcase in recent years for technologies that free users from keyboards, mice and buttons. Instead, they rely on cameras and other sophisticated sensors to track the user and interpret gestures and eye movements. Microsoft’s motion-tracking add-on for the Xbox 360 console, the Kinect, has introduced this type of technology to the living room. Startups and big TV makers are now looking to take it further.

For example, Tobii Technology, a Swedish company, will be at the show to demonstrate “the world’s first gaze interaction computer peripheral” — basically a camera that tracks where the user is looking on the screen, potentially replacing the mouse.

PointGrab, an Israeli startup, will be showing off software that lets a regular laptop webcam interpret hand movements in the air in front of it.

Assaf Gad, head of marketing at PointGrab, said that CES is usually full of hopeful companies with speculative interaction technologies, “but this year, you can actually see real devices.”